Decision Sourcing

Decision Making for the Agile Social Enterprise

The ideas in Decision Sourcing quickly changed how I think about decision making in the 21st century. Much of social business can seem technological, mystical or over-hyped: but decisions are real and continuous - they are the heartbeat of our organisations. By re-examining how decisions are made in a networked world, Dale and Rooven share important answers about how to be successful in this new landscape.
— Will McInnes, Managing Director, NixonMcInnes and author of Culture Shock
We routinely make decisions every day. How we inform them and how we handle them seems to be cut and dried. However, Roberts and Pakkiri challenge the traditional thinking. This book examines the sources of decisions in a fresh way. They show how businesses can utilise social channels to make decisions and arrive at outcomes that might not otherwise have suggested themselves. The results are often surprising and sometimes amazing. This isn’t just about business decisions, it is about all those decisions we make in life. I would not miss this book if I were you. So make your last ‘old school’ decision. Buy this book. Right now. Easy decision.
— Paul Greenberg, author CRM at the Speed of Light: Essential Customer Strategies for the 21st Century
In an era when Big Data allegedly offers the answer to every question, Roberts and Pakkiri boldly assert that all decisions are made by human beings, who are often more influenced by the people they trust than the information they read off screens. Business decision making is ultimately a Social activity; management and execution of business goals will improve only when we act on this insight.
— Dr Barry Devlin, author Data Warehouse: From Architecture to Implementation